Analisa Penerimaan Pengguna terhadap Aplikasi Mobile JKN dengan Metode TAM untuk Pendaftaran Online
DOI:
https://doi.org/10.30595/techno.v26i1.23942Keywords:
Convenience, Acceptance, Usefulness, Application, TAMAbstract
The Indonesian government through BPJS Kesehatan has launched the Mobile JKN application to improve the efficiency of health services, but the level of user acceptance is still a challenge. This study aims to analyze the factors that influence user acceptance of the Mobile JKN application using the Technology Acceptance Model (TAM), especially in terms of perceived ease of use and perceived usefulness. This study fills the gap in understanding the factors that determine the adoption of application-based health technology in Indonesia. The research method used is a quantitative approach with a survey design. Data were collected through questionnaires distributed to 100 respondents in Bekasi Regency who had used the Mobile JKN application. Data analysis techniques include validity, reliability, and normality tests, as well as multiple linear regression analysis to measure the effect of independent variables on user attitudes and intentions in using the application. The results showed that the correlation coefficient of 0.764 between perceived usefulness and perceived ease of use with user satisfaction, and a significance level below 0.05, both have a significant effect on user attitudes and their intentions to continue using the Mobile JKN application. Regression analysis showed a strong relationship between the variables, with a normal data distribution after logarithmic transformation. This finding confirms that ease of use and perceived usefulness play a key role in the acceptance of the Mobile JKN application. Therefore, further development should consider improving user experience based on their feedback. This study contributes to the literature on technology adoption in the field of digital healthcare services and provides recommendations for application developers and policy makers in improving the effectiveness of Mobile JKN.References
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