1. Home
  2. KOMPARTEMEN, Vol. 20 No.2, September 2022
  3. Putri

Factors Influencing E-Wallet Payment Usage in E-Marketplace: Digital Marketing Class Student Survey

Pretisila Kartika Putri, Rezky Pramurindra

Abstract


This study aims to determine what factors influence the preferences of marketplace consumers in making payments. Several payment methods were identified in this study on several e-marketplaces in Indonesia. The factors studied in this study are perceived ease of use, perceived usefulness and experience. The data was obtained based on the distribution of questionnaires to digital marketing class students at Siliwangi University Indonesia, totaling 33 respondents. Multiple regression analysis using SPSS was chosen by researchers in conducting this study. The results show that perceived ease of use, perceived usefulness, and experience has a positive effect on e-marketplace payment preferences.


Keywords


E-Marketplace, Customer Payment Preference, Digital Marketing Student

References


Amijaya, G. R. (2010). Information technology and the productivity paradox:Assessing the value of investing in IT. Interfaces, 30, 117–118.

APJII. (2018). BULETINAPJIIEDISI19Januari2018.pdf. Buletin APJII.

Astarina, I. G. A., Ayu, I. G., Giantari, K., Nyoman, N., & Yasa, K. (2017). Peran Kepercayaan memediasi pengaruh Pengalaman terhadap niat menggunakan kembali jasa Go-Jek di kota Denpasar. 6(5), 2308–2334

Boone, Louis E., Kurtz, David L. alih bahasa Ali Akbar Yulianto & Krista, 2007, “Pengantar Bisnis: Kontemporer” -Edisi 11. Jakarta: Salemba Empat

Prakosa, Adhi, Dimas Janti Wintaka. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Minat Penggunaan Ulang E-Wallet Pada Generasi Milenial Di Daerah Istimewa Yogyakarta. Bisman (Bisnis dan Manajemen): The Journal Of Business and Management. Volume 3. Nomor 1, Februari 2020

Zulni, Dhiyaul Aulia, Siti Achiria. (2020). Implementation Of Islamic Business Ethics In Digital Wallet: Literature Review Approach. EkBis: Jurnal Ekonomi dan Bisnis. Vol. 3, No. 1. Pp. 232-241

https://www.idxchannel.com/ecotainment/mayoritas-pengguna-e-commerce-bayar-pakai-dompet-digital

"Transaksi e-Commerce Naik Nyaris Dua Kali Lipat saat Pandemi" selengkapnya di sini: https://www.cnnindonesia.com/ekonomi/20201021193353-92-561232/transaksi-e-commerce-naik-nyaris-dua-kali-lipat-saat-pandemi.


Full Text: PDF

DOI: 10.30595/kompartemen.v20i2.13546

Copyright (c) 2023 Kompartemen : Jurnal Ilmiah Akuntansi

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN: 2579-8928