Building the Visual Identity of Tomakurhe as a Local Product through Logo Design and Business Model Canvas Approach
https://doi.org/10.30595/jppm.v9i3.24074
Keywords:
Logo Design, BMC, TomakurheAbstract
Visual branding has become a crucial element in product marketing, especially for Micro, Small, and Medium Enterprises (UMKM), including home industries (IRT), such as the product Tomakurhe, an herbal drink made from tomatoes and ginger. This community service project aims to assist the partner, IRT owned by Mrs. Lulut, in creating a strong visual identity through logo design using the principles of the Business Model Canvas (BMC). The methods applied include training, mediation, and advocacy. The training helps the partner understand BMC elements, such as the value proposition and customer segments, and how to transform them into visual logo concepts. Through mediation, participants engage in discussions with designers to align the logo design with business strategies. The result of this community service is the creation of a logo that reflects the values of Tomakurhe, appeals to the target market, and is flexible for use across various media. The urgency of this activity lies in the logo design's support for business sustainability and strengthening the product's market competitiveness.
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Copyright (c) 2025 Retnowati, Vici Tiara Anjarsari, Sri Mulyani, Artin Bayu Mukti, Eko Nur Wahyudi, Wahyu Mafathikul Aulia, Widhian Hardiyanti
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