1. Home
  2. JSSH (Jurnal Sains Sosial dan Humaniora) Vol. 3 No. 2 September 2019
  3. Kurniawan

Factors Affecting Decision to Have Vacation on Sri Gethuk Waterfall Gunungkidul

Ignatius Soni Kurniawan

Abstract


This paper examines the effect of cultural factor, social factor, and personal factor toward purchasing decision on tourist attractions. The sample was taken by applying a non-probability method with a accidental sampling technique. The questionnaires processed were 100 in number. The data were analyzed by making use of multiple linear regression technique. The finding showed that there was no significant effect cultural factor and personal factor toward purchase decision, but there was significant and positif effect social factor toward purchase decision.

 


Keywords


cultural factor, social factor, personal factor, purchasing decision

References


Abdu, G., & Purwanto. (2013). Analysis of Consumer Behavior Affecting Consumer Willingness to Buy in 7-Eleven Convenience Store. Universal Journal of Management, 1(2), 69–75. https://doi.org/10.13189/ujm.2013.010205

Bagiana, I. G. B. Y. S., & Yasa, I. N. M. (2017). Pengembangan Desa Wisata Terhadap Kesejahteraan Masyarakat Desa Penglipuran, Kecamatan Bangli, Kabupaten Bangli. E-Jurnal Ekonomi Pembangunan Universitas Udayana, 6(9), 1836–1867.

Dagher, G. K., & Itani, O. S. (2012). the Influence of Environmental Attitude, Environmental Knowledge, Social Influence and Self-Image on Green Purchasing Intention. Review of Business Research, 12(2), 104–110.

Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/PRR-08-2017-0034

Hofstede, G. (2001). Cultures Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (p. 9). p. 9. Sage Publications, Thousand Oaks, CA.

Keillor, B. D., Hult, G. T. M., Erffmeyer, R. C., & Babakus, E. (1996). NATID: The Development and Application of a National Identity Measure for Use in International Marketing. American Marketing Association, 4(2), 57–73.

Khuong, M. N., & Duyen, H. T. M. (2017). Personal Factors Affecting Consumer Purchase Decision towards Men Skin Care Products — A Study in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance, 7(2), 44–50. https://doi.org/10.18178/ijtef.2016.7.2.497

Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelligence and Planning, 33(3), 330–347. https://doi.org/10.1108/MIP-03-2014-0068

Lee, J. A., & Kacen, J. J. (2008). Cultural influences on consumer satisfaction with impulse and planned purchase decisions. Journal of Business Research, 61(3), 265–272. https://doi.org/10.1016/j.jbusres.2007.06.006

Lin, L.-Y., & Shih, H.-Y. (2012). The Relationship of University Student’s Lifestyle, Money Attitude, Personal Value and their Purchase Decision. International Journal of Research in Management, 1(2001), 19–37.

Lin, L. Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: An empirical study of toys and video games buyers. Journal of Product & Brand Management, 19(1), 4–17. https://doi.org/10.1108/10610421011018347

Lo, A. Y. (2013). The role of social norms in climate adaptation: Mediating risk perception and flood insurance purchase. Global Environmental Change, 23(5), 1249–1257. https://doi.org/10.1016/j.gloenvcha.2013.07.019

Manning, K. C., Bearden, W. O., & Madden, T. J. (1995). Consumer Innovativeness and the Adoption Process. Journal of Consumer Psychology, 4(4), 329–345. https://doi.org/10.1207/s15327663jcp0404_02

Mudrikah, A., Sartika, D., Yuniarti, R., Ismanto, & Satia, A. B. (2014). Economics Development Analysis Journal. Economics Development Analysis Journal, 3(2), 362–371.

Myra, E. N., Teresa, M. P., & Jose, L. (2017). Culture and Gender’s Role in Apparel Purchasing Patterns. Journal of Fashion Marketing and Management: An International Journal, 21(1), 1–30.

Nawawi, M. T. (2016). Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone. Journal The WINNERS, 17(1), 59–66.

Nieves-Rodriguez, E., Perez-Rivera, M. M., Longobardi, T., & Davis-Pellot, J. A. (2017). Culture and Gender’s Role in Apparel Purchasing Patterns. Journal of Fashion Marketing and Management: An International Journal, 21(1), 1–30.

Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 459–469.

Pemani, P. O. S., Massie, J. D. D., & Tielung, M. V. J. (2017). The Effect of Personal Factors on Consumer Purchase Decision (Case Study: Everbest Shoes). Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 5(1), 68–77.

Perry, M., & Hamm, B. C. (1969). Canonical Analysis of Relations between Socioeconomic Risk and Personal lnAuence in Purchase Decisions. Journal of Marketing Research, VI(August), 351–354.

Persaud, A., & Schillo, S. R. (2017). Purchasing organic products: role of social context and consumer innovativeness. Marketing Intelligence and Planning, 35(1), 130–146. https://doi.org/10.1108/MIP-01-2016-0011

Priatmoko, S. (2017). Pengaruh Atraksi, Mediasosial, Dan Infrastruktur Terhadap Keputusan Berkunjung Wisatawan Ke Desa Wisata Pentingsari Yogyakarta. Jurnal Khasanah Ilmu, 8(1), 2017.

Rahma, F. N., & Handayani, H. R. (2013). Pengaruh Jumlah Kunjungan Wisatawan, Jumlah Obyek Wisata dan Pendapatan Perkapita terhadap Penerimaan Sektor Pariwisata di Kabupaten Kudus. Diponegoro Journal of Economics, 2(2), 1–9.

Romadhan, M. I., & Rusmana, D. S. A. (2017). Potensi Media Sosial Sebagai Sarana Media Promosi Pariwisata Berbasis Partisipasi Masyarakat. Prosiding Seminar Dan Call For Paper 20-21 Oktober 2017, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Muhammadiyah Sidoarjo, 85–90.

Shin, S., & Dickerson, K. (2015). Personal and non-personal references used by South Korean men in apparel purchase decisions. Journal of Fashion Marketing and Management, 3(1), 7–17.

Siregar, S. (2014). Metode Penelitian Kuantitatif: Dilengkapi Dengan Perbandingan Perhitungan Manual dan SPSS. Jakarta: Kencana.

Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41(December 2017), 177–189. https://doi.org/10.1016/j.jretconser.2017.12.002

Suroto, K. S., Fanani, Z., & Nugroho, B. A. (2013). Factors influencing consumer’s purchase decision of formula milk in Malang City. IOSR Journal of Business and Management, 9(3), 95–99.

Susanto, A. B., Lapian, J., & Tumbuan, A. (2016). the Influence of Cultural, Social, Personal, and Psychological on Consumer Purchase Decision - Study on Tonasa Cement Product in Manado City. Jurnal Berkala Ilmiah Efisiensi, 16(1), 198–206.

Umami, Z. (2014). Social Strategy pada Media Sosial untuk Promosi Pariwisata Daerah Istimewa Yogyakarta. Jurnal Interaksi, 4(2), 195–201.

Veradina, A., Mahsni, A. W., & Mawardi, M. C. (2018). Pengaruh Adanya Tempat Wisata Terhadap Kesejahteraan dan Pendapatan UKM Kecil Di Sekitar Tempat WIsata Desa Sananrejo, Kecamatan Turen Kabupaten Malang. E-JRA, 07(11), 1–12.

Vijayalakshmi, S., & V. Mahalakshmi. (2013). An impact of consumer buying behavior in decision making process in purchase of electronic home appliances in Chennai (India): an empirical study. Elixir Marketing Mgmt, 59(October), 15267-15273 Available.

Wang, S.-T. (2014). Consumer characteristics and social influence factors on green purchasing intentions. Marketing Intelligence & Planning, 32(7), 738–753. https://doi.org/10.1108/MIP-12-2012-0146

Yakup, D., & Jablonsk, S. (2014). Integrated Approach to Factors Affecting Consumers Purchase Behavior in Poland and an Empirical Study. Global Journal of Management and Business Research, 12(15), 61–87.

Yanti, N., & Hadya, R. (2018). Kontribusi sektor pariwisata terhadap peningkatan PAD kota padang. Jurnal Benefita, 3(3), 370–379.

Zhong, Q., Liang, S., & Cui, L. (2018). Using online reviews to explore consumer purchasing behaviour in di ff erent cultural settings behaviour. Consumer Purchasing Behaviour, 48(6), 1242–1263. https://doi.org/10.1108/K-03-2018-0117


Full Text: PDF

DOI: 10.30595/jssh.v3i2.5000

Copyright (c) 2019 JSSH (Jurnal Sains Sosial dan Humaniora)

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN: 2549-9505