UPAYA PENINGKATAN KAPASITAS PEMAHAMAN WISATA BERKELANJUTAN MELALUI SOSIALISASI BERSAMA MASYARAKAT DESA SRATI KEBUMEN
DOI:
https://doi.org/10.30595/jkp.v18i2.23805Abstract
This study aims to find out the results of pretest and posttest of the community before and after socialization regarding sustainable tourism management. The research method used in this study is a quantitative method. The main problem faced by the people of Srati Village is the limitations in tourism management which has an impact on the low number of tourist visits. PPK Ormawa is expected to increase the capacity of the public to understand sustainable tourism management practices, encourage their active participation in environmental conservation, and strengthen their capacity to manage and utilize natural resources responsibly for tourism purposes. One of the efforts made is to hold socialization about sustainable tourism management with the community in Srati Village. The data used is primary data obtained from pre and posttest scores of 30 respondents. The data analysis techniques used are descriptive analysis and paired t-test. Through the paired t test, socialization regarding sustainable tourism management significantly increases public understanding. This can be seen from the increase in the average score from 57.33 in the pretest to 84.67 in the posttest. In addition, the lower standard deviation on the posttest (11.958 compared to 20.331 on the pretest) indicates that the posttest values are more consistent. The decrease in the standard error mean from 3.712 in the pretest to 2.183 in the posttest also shows that the average estimate of the posttest score is more accurate. Overall, these results show a positive effect of socialization on the capacity of public understanding regarding sustainable tourism management.
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