Analisis Tingkat Kepuasan Konsumen Tanaman Anggrek Di Kebun Sekar Gumilang Desa Ketenger Kecamatan Baturraden Kabupaten Banyumas

ILHAM WARDONI

Abstract


Orchid is an ornamental plant has an aesthetic value in flowers. Everyone likes orchids to decorated for outside or inside of the house. One of the gardens sells various types of orchids is the Sekar Gumilang Orchid Garden which is located in Ketenger Village, Baturraden District, Banyumas Regency. This research to determine level of customer satisfaction orchid plants and to find out which attributes give the highest satisfaction and the lowest satisfaction. The research was conducted from July to August 2022. The object of the research was consumers who were buying or had bought orchids at the Sekar Gumilang orchid garden. The sampling method used Accidental Sampling is 100 people. Questionnaire data analyzed using Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that the consumer satisfaction level is 68.01% was included in the satisfied criteria. The attribute has the highest performance is being active in promotions in social media, while the attribute that has the lowest performance is the absence of complete and clear signage or road signs.


Keywords


Satisfaction Level, Orchid Plants, Sekar Gumilang Orchid Garden.

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DOI: 10.30595/agritech.v25i1.16854

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ISSN: 2580-5002