FENOMENA GAYA HIDUP MASYARAKAT KONTEMPORER DALAM ERA BELANJA DARING

Authors

  • Venia Ranita Sari STATE UNIVERSITY OF MALANG

DOI:

https://doi.org/10.30595/jssh.v4i1.4415

Keywords:

life style, konsumtif, belanja online

Abstract

Artikel ini membahas mengenai fenomena gaya hidup masyarakat kontemporer dalam era belanja daring. Penelitian ini menggunakan metode penelitian kualitatif jenis studi literature dengan sumber data primer melalui jurnal penelitian yang sama. Dalam menguji kesahan data menggunakan sistem triangulasi data. Teori yang digunakan aitu Jean Baudrillard mengenai konsumtif dalam gaya hidup dan dalam memecahkan masalah dengan analisis McDonalisasi. Dalam artikel ini membahas mengenai peran McDonalisasi yang terdiri dari 3 prinsip yaitu efisiensi, kalkulabilitas, dan prediktabilitas dalam pembelanjaan online bagi masyarakat Indonesia dan faktor internal ( iklan, motivasi belanja, persepsi 3M (Mudah, Murah, mrnguntungkan), status sosial, dan kepercayaan konsumen) serta faktor eksternal (lingkungan sekitar (kebiasaan masyarakat), kelompok pertemanan, pengetahuan internet dan diskon)  yang mempengaruhi perilaku konsumtif masyarakat pada belanja online.

Kata kunci: life style, konsumtif, belanja online

Author Biography

Venia Ranita Sari, STATE UNIVERSITY OF MALANG

Dwi Martha Marwatul Wardah[1], Marino Ananda[2], Rusmiatul Ulya[3],  Venia Ranita Sari[4],

e-mail: [email protected], [email protected] , [email protected], [email protected]


 

 

 

 

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Published

2020-10-09

How to Cite

Sari, V. R. (2020). FENOMENA GAYA HIDUP MASYARAKAT KONTEMPORER DALAM ERA BELANJA DARING. JSSH (Jurnal Sains Sosial Dan Humaniora), 4(1), 55–62. https://doi.org/10.30595/jssh.v4i1.4415

Issue

JSSH (Jurnal Sains Sosial dan Humaniora) Vol. 4 No. 1 Maret 2020

Section

Artikel

License

Copyright (c) 2020 Venia Ranita Sari

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Creative Commons License
JSSH (Jurnal Sains Sosial dan Humaniora) is licensed under a Creative Commons Attribution 4.0 International License.

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