Abstract

Thailand has undergone continuing changes which affect all areas of education, including ESP education. To cope with all the changes including AEC in 2015, the ESP curriculum needs to be redesigned. This study was therefore to explore the perceptions and attitudes towards the redesigned English Business Communication. This study was based on triangulation.
The instruments included an interview and a questionnaire. The subjects were 5 key informants whose main areas of expertise were ESP education, 70 graduates and students of English for Business Communication and 10 entrepreneurs. The informants were interviewed to elicit data for SWOT analysis while the graduates, the students and the entrepreneurs were surveyed through a questionnaire to elicit the data on the curriculum based on competency-based and holistic language learning. The SWOT analysis indicated that the redesigned curriculum should direct towards competence regarding to a combination of contents,
skills and professional attitudes needed for effective communication and performance, a preparation for increased competition and changes, a response to internationalization, a shift from generalization to adaptive specialization, and sustainable quality orientation. The survey revealed that the respondents agreed that the curriculum could help prepare for AEC. The implication indicated that the ESP curriculum for changes should direct towards competency and the findings of this study will help facilitate further understanding and implementation of ESP in higher education. Future study should inquire the efficiency of this innovation.
Keywords: ESP education, AEC of 2015, curriculum, competition, communication.

There is no Figure or data content available for this article

References NOT AVAILABLE

There is no Supplemental content for this article.

How to Cite This

Article Metrics

Copyright and Permissions

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

LEKSIKA is licensed under a Creative Commons Attribution 4.0 International License.

Data Availability