Expectation and family hierarchy pressure: A semiotics analysis of colors in Encanto (2021)

Ulya Raisya Puti, Triya Dessi Syarifah, Tri Wahyu Setiawan Prasetyoningsih


The aim of this study is to observe how colors depict expectations and pressures within a family. Encanto is an animated musical movie that describes hierarchy in a family which inevitably triggers a hierarchy of expectations and pressures from Abuela Alma, the oldest member of the Madrigal family. She treated her children and grandchildren as her own expectation and desire for the sake of the continuity of the family’s descendants. This study belongs to a descriptive qualitative study where observing, recording, and analyzing the data are applied. Roland Barthes’ theory about denotation and connotation will be used to analyze the meaning of the colors attached to each character of this movie. The various colors presented are magenta, baby blue, tiffany blue, lilac, white, yellow, faded green, scarlet, black, and bluish colors. Each color symbolizes characters, the hierarchy of expectations, and the kinds of pressure in this family. The colors and patterns of each individual's outfit, according to the explanation of the contrasts between the characters on each side, indicate the degree of Abuela's influence over them, as she is the person in charge of the family hierarchy. Abuela, aware of the community's dominance of magical power, tries to keep it in her family, resulting in a hierarchical disposition in her family based on her perspective of how their magical ability benefits others.


color, semiotics, Encanto, hierarchy


Agustina, M. F., Haris, K. N., & Trisnawati, R. K. (2021). Saussure semiotic of animals in Zootopia (2016). Leksika: Jurnal Bahasa, Sastra Dan Pengajarannya, 15(2), 77. https://doi.org/10.30595/lks.v15i2.10713

Balasubramanian, Visweswaran. (2022, February 14). The Psychology of Expectations. Psychologs. Retrieved November, 2021, from: https://www.psychologs.com/article/the-psychology-of-expectations.

Barthes, Roland. (1977). Element of Semiology. New York: Hill and Wang.

Barthes, R. (1968). Elements of Semiology. 1st ed. New York. Hilland Wang. Retrieved from: https://monoskop.org/images/2/2c/Barthes_Roland_Elements_of_ Semiology_1977.pdf.

Braam, H. van. (2020, September 9). Teal Color. Retrieved from https://www.colorpsychology.org/teal/.

Braam, H. van. (2020b, September 9). White Color Psychology and Meaning. Retrieved from https://www.colorpsychology.org/white/.

Brunick, Kaitlin L. Cutting, James E. (2014). Coloring the Animated World: Exploring Human Color Perception and Preference through the Animated Film. Oxford: Oxford University Press.

Chandler, D. (2007). Semiotics: The Basics (2nd ed.). London: Routledge.

Creswell, J. W., & Creswell, D. J. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications, Inc.

Disney’s Encanto. Retrieved November, 2021, from: https://movies.disney.id/encanto.

Fitriane, Anisha Bunga A. Nugroho, Abdillah. (2022). The Fulfilment of Maslow’s Hierarchy of Needs on Main Characters in ‘Encanto’ Movie: A Humanistic Study. (Volume 6 Issue 1, 2022). ISLLAC: Journal of Intensive Studies on Language, Literature, Art, and Culture.

Gambina, L. la. (2021c, August 26). Colour Psychology & Seasons: Which Colour Personality Are You? Laura’s Humble Abode. https://www.laurashumbleabode.com/laurashumbleabode/blog/colour-psychology-seasons-which-colour-personality-are-you

Kauppinen-Räisänen, H. and Jauffret, M-N. (2018). Using colour semiotics to explore colour meanings. Qualitative Market Research: An International Journal. Vol. 21 No. 1, pp. 101-117.

Niazi, Dr. Mahwish Mumtaz. Ahmad, Nawaz. Aftab, Maria. (2015). A Psycho-Linguistic Exploration of Color Semantics. (Vol. 16). Journal of Literature, Language and Linguistics. ISSN 2422-8435. An International Peer-reviewed Journal.

Nopiyati, D. (2018). Vivid: Journal of Language and Literature Sign And Meaning Related To Hair Styles Found In Allure Magazine Cover. In VIVID: JOURNAL OF LANGUAGE AND LITERATURE (Vol. 7, Issue 2). http://jurnalvivid.fib.unand.ac.id

Prasojowati, M. W., Natsir, M., & Ariani, S. (2019). A SEMIOTIC ANALYSIS FOUND ON THE CIGARETTE PRODUCTS. In Jurnal Ilmu Budaya (Vol. 3, Issue 1).

Ren, Hualong. (2021). Study on Aesthetic Value of Color Art in Movie and TV Animation. (Volume 572). China: the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021).

Sobur, Alex. (2016). Semiotika Komunikasi. Remaja Rosdakarya.

Scheme, C. C., & Cerrato, H. (2012). Triad Color Scheme The Meaning Of Colors o o.

Wang, Xinyun. (2019). The Peculiarity of Chinese Marital Relationships: Parental Hierarchy and Societal Expectation. Fordham University: DigitalResearch@Fordham.

Full Text: pdf

DOI: 10.30595/lks.v17i2.16504

Copyright (c) 2023 Leksika: Jurnal Bahasa, Sastra dan Pengajarannya

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN: 2620-4037