The Effect of Family Communication on the Succession of Family Business Succession in Entrepreneurship Students of UPI Tasikmalaya Campus
DOI:
https://doi.org/10.30595/raar.v4i1.22171Keywords:
Communication, Succession, Family BusinessAbstract
Communication has an important role in family business succession, but in reality, succession failure often occurs among family members involved in the family business. Therefore, the aim of this research is to determine the effect of communication on family business succession. The objects of this research are students of the UPI Tasikmalaya Campus Entrepreneurship Study Program. This research uses quantitative research methods with a descriptive verification approach and sampling using quota sampling techniques. The analytical method used in this research is simple linear regression. The results of this research indicate that communication has a positive influence on family business succession. This research provides an understanding that the success of family succession is influenced by communication between family members.
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