Efek moderasi gender pada hubungan kausal orientasi kewirausahaan terhadap kinerja usaha mikro kecil menengah

Tiara Pandansari, Eliada Herwiyanti, Agung Praptapa, Puji Lestari

Abstract


Orientasi kewirausahaan merupakan faktor penting dalam mencapai kinerja perusahaan. Gender memoderasi hubungan kausalitas orientasi kewirausahaan dengan kinerja. Tujuan penelitian ini menganalisis pengaruh orientasi kewirausahaan terhadap kinerja UMKM, serta pengaruh gender dalam memoderasi hubungan antara orientasi kewirausahaan dengan kinerja UMKM. Orientasi kewirausahaan meliputi pro-activeness, innovativeness, risk-taking, competitive aggressiveness, dan autonomy. Penelitian ini dilakukan pada UMKM dengan jumlah responden sebanyak 72 responden. Pengolahan data dilakukan dengan menggunakan SPSS. Hasil penelitian menunjukkan pro-activeness, autonomy, dan competitive aggresiveness berpengaruh terhadap kinerja UMKM serta gender memoderasi hubungan kausalitas antara competitive aggresiveness. Pengusaha dalam skala UMKM perlu untuk meningkatkan sikap pro-activeness, autonomy, dan competitive aggresiveness yang terbukti secara positif dapat meningkatkan persepsi kinerja UMKM.


Keywords


orientasi kewirausahaan; gender; kinerja; UMKM

References


Ajzen, I. (1991). The theory of planned behavior, Organizational behavior and human decision processes, 50(2), 179-211

Anderson, B., Kreiser, P. M., Kuratko, D. F., Hornsby, J. S., & Eshima, Y. (2015). Reconceptualizing entrepreneurial orientation. Strategic Management Journal, 36(10), 1579–1596. doi:10.1002/smj.2298

Bagozzi, R.P., Baumgartner, J. and Yi, Y. (1989). An investigation into the role of intentions as mediators of the attitude-behavior relationship. Journal of Economic Psychology, 10(1): 35-62

Barney J. Firm resources and sustained competitive advantage. (1991). Journal of management, 17(1), 99-120.

Carter, S., Anderson, S. and Shaw, E. (2000). Women's Business Ownership: A Review of the Academic, Popular and Internet Literature with a UK Policy Focus. ARPENT: Annual review of progress in entrepreneurship, 1(66).

Dai, L., Maksimov, V., Gilbert, B. A., & Fernhaber, S. (2014). Entrepreneurial orientation and international scope: The differential roles of innovativeness, proactiveness, and risk-taking. Journal of Business Venturing, 29(4), 511–524. doi:10.1016/j.jbusvent.2013.07.004

DJPb. (2023). Peran UMKM dalam Perekonomian Indonesia. https://djpb.kemenkeu.go.id/kppn/purwakarta/id/data-publikasi/berita-terbaru/2891-peran-umkm-dalam-perekonomian-indonesia.html

Fellnhofer, K., Puumalainen, K. and Sjögrén, H. (2016). Entrepreneurial orientation and performance – are sexes equal?, International Journal of Entrepreneurial Behavior & Research, 22(3), 346-374. https://doi.org/10.1108/IJEBR-12-2015-0286

Hughes, M., & Morgan, R. (2007). Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management, 36(5), 651–661. doi:10.1016/j.indmarman.2006.04.003

Ingrid Le Roux Senior Lecturer & Kenneth M K Bengesi PhD Student. (2014). Dimensions of entrepreneurial orientation and small and medium enterprise performance in emerging economies, Development Southern Africa, 31(4), 606-624, DOI:10.1080/0376835X.2014.913474

Lumpkin, T., & Dess, G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135–172. doi:10.5465/amr.1996.9602161568

Khan, Najib Ullah et al. (2019). Entrepreneurial Orientation, Intellectual Capital, IT Capability, and Performance. 1 Jan. 2019, 297 – 312

Khan, R. U., Salamzadeh, Y., Kawamorita, H., & Rethi, G. (2021). Entrepreneurial Orientation and Small and Medium-sized Enterprises’ Performance; Does ‘Access to Finance’ Moderate the Relation in Emerging Economies? Vision, 25(1), 88-102. https://doi.org/10.1177/0972262920954604

Kreiser, P., Marino, L., Kuratko, D., & Weaver, M. (2013). Disaggregating entrepreneurial orientation: the non-linear impact of innovativeness, proactiveness, and risk-taking on SME performance. Small Business Economics, 40(2), 273–291. doi:10.1007/s11187-012-9460-

Lages, M., Marques, C. S., Ferreira, J. J., & Ferreira, F. A. (2017). Intrapreneurship and firm entrepreneurial orientation: Insights from the health care service industry. International Entrepreneurship and Management Journal, 13(3), 837–854.

Lechner C, Gudmundsson SV. (2014). Entrepreneurial orientation, firm strategy, and small firm performance. International Small Business Journal, 32(1), 36-60.

Lumpkin, G.T., & Dess, G.G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 135–172.

Lumpkin, G.T., & Dess, G.G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429–451.

Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791.

Mueller, S.L. and Dato-On, M.C. (2008). Gender-role orientation as a determinant of entrepreneurial self-efficacy. Journal of Developmental Entrepreneurship, 13(1), 3-20.

Nakku, V. B., Agbola, F. W., Miles, M. P., & Mahmood, A. (2019). The interrelationship between SME government support programs, entrepreneurial orientation, and performance: A developing economy perspective. Journal of Small Business Management, 58(1), 2–31. https://doi.org/10.1080/00472778.2019.1659671

Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761–787.

Susdiani, L. (2020). Analisis Pengaruh Inovasi Terhadap Kinerja Umkm Pada Industri Kreatif Di Kota Padang. Procuratio : Jurnal Ilmiah Manajemen, 8(4), 450-465. doi:10.35145/procuratio.v8i4.758

Tang, J & Murphy, PJ, 2012. Prior knowledge and new product and service introductions by entrepreneurial firms: The mediating role of technological innovation. Journal of Small Business Management 50(1), 41–62

Walter, A, Auer, M & Ritter, T, 2006. The impact of network capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing 21, 542–67.


Full Text: PDF

DOI: 10.30595/kompartemen.v22i2.23823

Copyright (c) 2024 Tiara Pandansari

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN: 2579-8928