Abstract

This study aims to develop an innovative web-based learning medium, titled STEVE, to enhance students' understanding of writing descriptive texts. The research employed the Research and Development (R&D) methodology, utilizing the ADDIE model, which consists of five systematic stages: Analysis, Design, Development, Implementation, and Evaluation. Data were collected through expert validation, tests, and questionnaires. The participants were Grade X students at SMA Muhammadiyah 2 Pemalang. The results indicate that the STEVE learning media is both highly effective and practical. Validation scores from media and material experts were 97% and 95%, respectively—both classified as "very relevant." In terms of student performance, the control group’s post-test scores improved from 56.12 to 78.68, while the experimental group showed a more significant increase from 60.08 to 84.80. Additionally, 84.1% of students reported a positive and engaging learning experience. These findings suggest that STEVE not only enhances writing performance but also increases learner motivation and engagement. The development of such digital learning media holds considerable implications for English language instruction, particularly in promoting autonomous learning, fostering digital literacy, and supporting blended or remote education environments.

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