Corporate Social Responsibility and Sustainability Balance Scorecard: A Case Study
DOI:
https://doi.org/10.30595/kompartemen.v20i1.12743Keywords:
Tanggung Jawab Sosial Perusahaan, Sustainability Balanced Scorecard, Kinerja PerusahaanAbstract
Pandemi covid-19 yang berdampak pada hampir seluruh sektor bisnis turut mengancam keberlanjutan beberapa sektor usaha salah satunya adalah pusat perbelanjaan. Penelitian ini melihat penilaian kinerja perusahaan yang melakukan tanggung jawab sosial perusahaan (corporate social responsibility/CSR) menggunakan konsep Sustainability Balance Scorecard. Penelitian ini menggunakan metode studi kasus pada salah satu pusat perbelanjaan di Kota Madiun. Hasil penelitian ini menunjukkan CSR telah menjadi strategi perusahaan meskipun perusahaan dilanda tekanan keuangan yang kuat dan penerapan CSR mampu meningkatkan kinerja baik dari perspektif pelanggan, keuangan, bisnis internal serta pembelajaran dan pertumbuhan kecuali pada masa pandemi covid-19 yang memang berdampak pada penurunan kinerja perusahaan secara keseluruhan.
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